A Marketer's Journey to Interactive Content
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This Sprint Lisa was asked by her CEO to increase her companies website traffic by 20%, grow her lead gen by 35%, generate 25% higher MQL's, increase customer engagement by 50%, and grow the companies brand awareness by 15%.
But wait...
This Sprint Lisa was asked by her CEO to increase her companies website traffic by 20%, grow her lead gen by 35%, generate 25% higher MQL's, increase customer engagement by 50%, and grow the companies brand awareness by 15%.
But wait...
With little time, a decrease in budget and resources how will she manage it all?
On top of that, Lisa and her team are having trouble engaging their customers and are missing the results they need. They are also not capitalizing on their content and therefore allowing the competition to do better.
Lisa spends a couple sleepless nights thinking about her problem and how she can solve it.
If only she was able to engage her customers more through her content, without needing a huge budget, or the need for a bigger team, or the need to work long hours even on the weekends to create the engaging content she envisions. If only she was able to create something that really drives results and stands out among the competition.
Lisa spends a couple sleepless nights thinking about her problem and how she can solve it.
If only she was able to engage her customers more through her content, without needing a huge budget, or the need for a bigger team, or the need to work long hours even on the weekends to create the engaging content she envisions. If only she was able to create something that really drives results and stands out among the competition.
She starts by going on her favorite search engine and typing in her particular pain points to see what comes up. Through her search she learns about interactive content. She learns that interactive content generates twice as many conversions as passive content and 91% of buyers prefer to consume interactive content over static content. She also learns that 88% of marketers say that interactive content helps them stand out from competition.
But how does she create interactive content without investing too much time and money, or the need to learn a new skill set such as coding?
Lisa spends a couple sleepless nights thinking about her problem and how she can solve it.
If only she was able to engage her customers more through her content, without needing a huge budget, or the need for a bigger team, or the need to work long hours even on the weekends to create the engaging content she envisions. If only she was able to create something that really drives results and stands out among the competition.
She starts by going on her favorite search engine and typing in her particular pain points to see what comes up. Through her search she learns about interactive content. She learns that interactive content generates twice as many conversions as passive content and 91% of buyers prefer to consume interactive content over static content. She also learns that 88% of marketers say that interactive content helps them stand out from competition.
But how does she create interactive content without investing too much time and money, or the need to learn a new skill set such as coding?
Furthering her research Lisa finds out about interactive tools available that will help her create interactive content. Ones that particularly stood out were Ion by Rock Content, Ceros, involve.me, and outgrow. More information on these tools can be found here.
After a couple introductory videos, Lisa and her team were quickly and effortlessly creating interactive content experiences. They decided to use existing content and repurpose it to create interactive solutions with the help of Ion. This saved them time and effort. They leveraged the ability to do A/B tests to learn more about their users and fine tune their messaging and content.
In order to save time and effort the team decided that they would repurpose existing content they already had and transform it into interactive experiences with the help of Ion. To everyone's delight the result was the creation of Premium Content Experiences their audiences loved! This showed through in their numbers exceeding their customer engagement by 70%, and growing their leads and MQL's by 50%! The team was also able to provide trackable data to the company to target new audiences. The sprint was a success!
In order to save time and effort the team decided that they would repurpose existing content they already had and transform it into interactive experiences with the help of Ion. To everyone's delight the result was the creation of Premium Content Experiences their audiences loved! This showed through in their numbers exceeding their customer engagement by 70%, and growing their leads and MQL's by 50%! The team was also able to provide trackable data to the company to target new audiences. The sprint was a success!
Now that Lisa and her team are able to achieve the results they wanted, they are now working with Ion to create even more content. They also started to leverage the sell-side feature Ion offers to meet buyers at points of interest and target their individual pain points.
Oh and did I mention they submitted an ADDY® award? Fingers crossed they win!
In order to save time and effort the team decided that they would repurpose existing content they already had and transform it into interactive experiences with the help of Ion. To everyone's delight the result was the creation of Premium Content Experiences their audiences loved! This showed through in their numbers exceeding their customer engagement by 70%, and growing their leads and MQL's by 50%! The team was also able to provide trackable data to the company to target new audiences. The sprint was a success!
Now that Lisa and her team are able to achieve the results they wanted, they are now working with Ion to create even more content. They also started to leverage the sell-side feature Ion offers to meet buyers at points of interest and target their individual pain points.
Oh and did I mention they submitted an ADDY® award? Fingers crossed they win!
After much praise from her CEO, Lisa was promoted to CMO. In this new role Lisa is able to contribute more to the business, and with the help of Ion and her team she is now happy to report she has no more sleepless nights, and is able to live a more balanced work-life lifestyle.
Get Started with a Demo
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